This could be a dedicated email address for your affiliate program, or the email address of your affiliate manager or team members overseeing your program. Either way, have one email that affiliates know to contact when needed. Having a welcome package makes it easier for affiliates to follow educational sessions about the program. You want to avoid overwhelming new participants with confusing jargon or overly technical explanations.

If you’re going to give yourself the best chance of recruiting skillful affiliates, then you need the right software. Here are 13 tactics to help you recruit affiliates who will make a difference for your program. The good news is, with a little skill, and the right tactics, you can recruit affiliates who will set you apart from the competition.

Ways Your Affiliate Program Can Prepare New Recruits

A great example of mobile onboarding can be seen with the brand, Slack. Slack provides an effective interface that guides users through each step of the onboarding process. It uses features like animations and pop-up slides to provide timely tips and suggestions. Recruitment is a core aspect of an affiliate marketing program’s success.

  • Make sure your affiliate gets to know precisely how the program works and how they can ask questions.
  • The data processing agreement is a legal agreement to ensure that your company is GDPR compliant.
  • As you can see from this long list, it’s not always easy to recruit affiliates.
  • While you’re doing your research, learn as much as possible about your affiliate’s business model and use this to personalize the onboarding process.
  • A solid welcome message is not only easy to create, but can direct recruits to further resources they may need.
  • Send out a congratulatory message when they make their first sale or hit an established sales target.
  • You want to avoid overwhelming new participants with confusing jargon or overly technical explanations.

Still not sure whether you should start an in-house affiliate program or work with a network? As a company, you can choose to set up your own in-house partner program or work with partners indirectly through networks. There are several pros and cons for working with an in-house program vs networks. In this stage, the affiliate comes in as a third-party recommendation; a trusted provider of information on how your products work and what your company stands for. Which of these programs fits the best for you depends on the product or service you sell, the market and your business model. You can think of resellers as official distributors of products or services provided by other companies.

Provide more than a product tour.

The lifetime value of a customer is a prediction of the total amount of money a customer will bring to the company before they stop buying the product. This value is based on a forecast of how long you can retain your customers. Let’s zoom into three key metrics to measure the success of your affiliate program. “Key performance indicators can help you track the progress of your program. These metrics can help you analyse certain aspects of your program and help you adjust your strategy for success.

affiliate onboarding success methods

Define what it means to be an active affiliate and keep track of this number over time. This percentage gives you insight into the quality of affiliates you have on board. Rather than looking at the number of affiliates your program has, look at the percentage of active affiliates. It is great to get many affiliates on board, but you will soon see that only a small percentage of them bring in sales. Once you have your best estimates, you can use the above formula to calculate the customer lifetime value. To make an accurate calculation, you need to take into account your company’s churn rate, average revenue per user and profit margin.

It’s crucial to analyze the performance of your affiliate program and find areas that need improvement. Incentives offer encouragement to affiliates to join your program and promote your business. Through affiliate portals, your affiliates can get access to all the data they require to run campaigns for your program successfully. Affiliates’ capacity to successfully market your brand and refer paying clients will be determined by how you onboard them.

It helps you better allocate your internal resources.

In addition, affiliate onboarding is important for the growth of your affiliate program overall. This is especially true for affiliate retention and will have an influence on affiliate income. You are likely to see results the more affiliates actively advertise your business. Brands with little experience are often afraid to take responsibility.

affiliate onboarding success methods

Affiliates can produce a wide variety of content to promote your business. Some are active on social media platforms like YouTube or Instagram, while others focus on content writing and newsletters. Ask for feedback from affiliates to further improve your onboarding process. Remember, not all of your affiliates may be familiar with industry-specific terms.

Why is user onboarding so important?

Backlink research allows you to have a peek into your competitor’s connections and affiliates. Use a tool like SEMrush, Ahrefs, or Mangools to do a backlink analysis of your competitor’s website. Influencers can help you reach new audiences that are interested in your product category.

affiliate onboarding success methods

From proper protocols to company culture and everything in between, new employees have a lot of information to absorb in a short period of time after they’ve been hired. To ensure that they reach the highest level of proficiency possible as quickly as they can, it’s up to company leaders to create an effective and efficient onboarding process. An affiliate program is a company’s initiative for performance-based marketing. In this model, the partners, or so-called affiliates, get rewarded for each customer they bring in.

Or you can provide a flat fee for every purchase made or trial started. This can be information on how to use your products and what your company stands for. You should also provide ready-to-use banners and materials for the affiliate’s campaigns.

Here, the customer has more knowledge about your product category, and they might be looking for information and solutions. This enables you to gather feedback on what worked and what didn’t, so you can continue to fine-tune your process in the future. For more information, or more personalised advice, book a free call with a member of our team. May 2021First of two affiliate DocuSign forms is ready for internal testing. People like to be treated as individuals, so the more you can learn about potential affiliates the better. To help you with this, AffiliateWP offers customizable registration form templates.

Map out user journeys.

This platform also provides badges that keep your customers motivated to get the most of their onboarding. Intercom is a multi-faceted tool that can be used not only for user onboarding, but personalization https://xcritical.com/ as well. Features like Business Messenger and the Customer Data Platform can personalize every part of the user’s experience from lead generation to onboarding to customer success.

Send Surveys to Understand your Affiliate Program’s functioning

For starters, they empower affiliates to begin advertising the items immediately. Second, content marketing with your company’s logo, colours, typeface, or brand pictures will be instantly identifiable, fostering consistency across affiliates’ followers. First of all, provide affiliates with marketing materials so they may start advertising right away. The way you onboard affiliates will impact their capacity to greatest push your business and recommend commercial clients.

You are not interested in your partners going bankrupt and stopping working with you. With Tapfiliate’s Pro Plan, set custom onboarding fields to easily gather more information about your affiliates. For example, For instance, you can ask affiliates to provide their social media handles and what channels they plan to promote on. If an affiliate uses Instagram, you can prepare promo codes and visually appealing marketing images.

Make Your Affiliates Feel Welcome

This means routinely checking in to provide them with everything they need. A key factor in successful onboarding is making sure affiliates have everything they need to be successful. If you find affiliates without any conversions, it’s best to reach out and see how you can help.

Each new affiliate you bring into your program will have unique skills and strengths. Some might have a lot of experience being part of an affiliate program, and it might be the first time for others. Think about where they’re coming from, the affiliate’s normal work pace, and ways you can get them affiliate onboarding comfortable with various aspects of the program. Onboarding helps your new inductees become familiar with the ins and outs of your affiliate program. It’s an opportunity to educate affiliates about the goals set for their participation in the program and the expectations for promotional efforts.

The following strategies will help you successfully onboard affiliates to your program. If you notice engagement dropping off, reach out to that affiliate to figure out the disconnect. Showing a personal interest in the success of an affiliate partner can pull them back into the fold and increase the effort they put into promoting your brand. Provide affiliates with updated content for product photographs, banners, and brand materials.

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